Ann: Completes Hampers with Bite Acquisition, page-104

@Hopeful9 just FYI, the images on the right that you are seeing are paid ads. Google is retargeting you based on your search history and sending you more ads that HwB pay for to show their hamper images on top. This is a little different to pure SEO. HwB pay-per-click each time you click on the image. And, if you convert by making a purchase, then Google will continue to show you those ads again and again. It's a difference between organic search and paid search. The SEO snippets (what you refer to as "the ones with the blue heading and two explanatory lines" ) are not paid and are based on what Google decides is relevant. For anyone here that has searched the terms listed in this thread, and then clicked to HwB, they will continue to see ads in more places based on 're-marketing' or 'retargeting' where paid ads are served to the ad demographics selected by HwB in paid google ads. If you search for "hampers random-town" Google will show you paid HwB images for a while, and then its algorithm will switch it up and show you something else to test it out if you don't convert. It pretty much will not matter what YOU type in to google, it already knows you have a high chance of converting on HwB, so it will keep serving you ads.