"Are you suggesting 'site visits from overseas' has something to...

"Are you suggesting 'site visits from overseas' has something to do with call centres' locations, or telecommunications hubs?" No, not at all (to the best of my knowledge all the major hamper players in Aus have all their call centres in-house in Aust). In an earlier post you did a breakdown of site visits to HwB and several competitors and used the wording "but only x traffic from Oz" as if having the other companies having higher site traffic from overseas was a bad thing. Where, instead, it may be that HwB is missing a lucrative overseas market for family shopping online from US/UK for Australian relatives.

And I agreed with your comments about them having a strong market position. As I said, I am not down-ramping. You had commented that you had no SEO knowledge, and I wanted to clear up some of your interpretations of where you thought HwB stood based on your own google searches.