VintageCrop (great name!), to test your comments about HwB...

VintageCrop (great name!), to test your comments about HwB having successfully enabled 'search engine optimisation' I undertook a Google search for 'Hampers Melbourne'.

HwB came up as the first listing, at the top of the page.

I did the same for 'Hampers Sydney': it was second in the first page's list.

For 'Hampers Perth', it had top billing. 'Hampers Brisbane' saw it come second.

You were completely on the money. Reassuring given of personal shoppers, many may never have sent a hamper before - I hadn't until recently - with a well known fact being re the internet, more than a few shoppers are lazy and will look at the options from top to bottom after searching.