Another competitor, this time based in Sydney, is Life's A...

Another competitor, this time based in Sydney, is Life's A Hamper.

However Alexa doesn't give it a ranking in Australia (indicating it's relatively insignificant, at least in terms of online Web searches) but worldwide it's at #1698605, so way below HwB using that metric.

We don't know how many sales are conducted by phone but it looks safe to assume that HwB is only eclipsed in Australia by the two MBH subsidiaries discussed above.

HwB therefore has an impressive position in this market.

I hope it has sensibly increased inventory of the lines that make up hampers as last year it remarked that by 4 December 2020, some hampers became out of stock. It must be hard at present to estimate sales as concurrent lockdowns in NSW and Greater Melbourne won't be something any Oz business has experienced for such a lengthy time.

As a Victorian, given how Daniel Andrews loves to control us, it's eminently possible we'll be in lockdown in Greater Melbourne until early December 2021, with only minimal travel allowed. Consumers will therefore have dollars to spend on items like hampers as travel spending will continue to be relatively minimal compared with the fast receding memory of 'normal years'.