HwB also faces competition from other state-based suppliers of...

HwB also faces competition from other state-based suppliers of hampers.

An example is Gifts to a Door, based on the Redcliffe Peninsula just north of Brisbane that like HwB lists its corporate clinets as including QAN.

However at a worldwide website views ranking (by Alexa) of #1905431 it's way below HwB's Oz site visits, though how each fares in sunny BrisVegas is unknown.

HwB being based in Melbourne is an advantage as it's a much larger corporate market than Brisbane/Gold Coast/Sunshine Coast, although Gifts to a Door (perhaps unsurprisingly) also has as a corporate client FLT. That challenged company is based in Brisbane.