Searching 'Christmas Hampers' on Google, HwB was fifth on the...

Searching 'Christmas Hampers' on Google, HwB was fifth on the initial page of results.

A small competitor, The Gift Box Factory, was at the top. It isn't ranked by Alexa for Australia, but worldwide has a ranking of #2312182 worldwide, way below HwB's number of website visits. It's based on Queensland's Gold Coast, which isn't well situated for either Greater Sydney or Greater Melbourne catchments given well-publicised problems with timely delivery. One MYR standard Australia Post parcel from the Gold Coast recently took eight days (six business days) from its Pacific Fair store to a relative's middle distance Melbourne address, so if that's typical, not great for a hamper business located in southeast Queensland.

TGBF has a reasonable site, with gift boxes presenting well. Its 'free shipping' of say a hamper that costs A$82 is equivalent to an HwB hamper costing say $65 with postage extra. As HwB says, if others offer 'free delivery', they're merely including that in the retail price. No such thing as a free lunch.

The HwB synposis for its hampers on the Google results page posed four questions to browsers, which is good marketing as it makes prospective shoppers become curious about HwB's response.

It is pleasing that in almost every case when searching a wide variety of terms, HwB's excellent technological knowledge sees it on the initial results page. I'm told SEO is a very complicated area, but HwB has mastered it. Great for PTL.