Search engine optimisation is 'dynamic' (constantly...

Search engine optimisation is 'dynamic' (constantly changing).

Checking 'hampers Melbourne' on Google, HwB excelled with not just the first photo but also, a little lower down, the first listing.

Its spiel included '...which are perfect to impress your staff, friends...'

This recognises that corporate hampers are more than two-thirds of HwB's transactions in 'normal times',although with so many in Greater Sydney and Greater Melbourne plus other areas in lockdown, or separated by State border closures, 'personal' hampers may have grown faster in the last 20 months.

HwB retains the first listing for a search of 'hampers Sydney' but for a reason only Google knows, photos are much lower on the page and arranged differently, without company names, compared to the Melbourne listing.

This is a strong market position in our two by far most populous cities, as with 'personal' hampers especially, there will be new prospective purchasers all the time who are disinclined to spend hours researching. Some may click on the first listing they see and purchase from it, especially if time is of the essence.