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Ann: Completes Hampers with Bite Acquisition, page-79

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    Searching on Google 'what to send as gift Melbourne', HwB's photo on the first page of results was the eighth across, again featuring its very relevant to the times self-care hamper.

    In written headings with the two line summary beneath, HwB was fifth. Importantly, the other four did not have a Google reviews' star rating. HwB's displayed as '5' with 181 votes. This may be important in convincing a potential purchaser to click on the site. From there, the ease of searching from the very attractive and functional HwB site takes over.

    Conducting an identical search for Sydney, HwB's photo didn't appear, while its written listing was at the top of the third page of Google results. This is a rare example of HwB not doing well in search results, but hopefully many prospective clients do an even simpler search for 'Sydney hampers' for which as discussed in a previous post, HwB comes up with a prominent position on Google.


 
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