Delightful to report that typing in 'suggestions for a present...

Delightful to report that typing in 'suggestions for a present Sydney', HwB came up trumps, with the first photo. On the 'Sydney' page of this search term, the photos were to the right, but prominent and at the top.Again, it was the self-care $65 (plus delivery) hamper that HwB chose to feature.

On the second page of Google results, the photos (oddly) transferred to be directly above all the entries with a heading and two lines of text. The HwB photo pleasingly remained fist.

For a similar search but for 'Melbourne', the photos on the initial Google results page were above the listings.

While the HwB photo was fifth to appear, it was the only one that appropriately impliedly referred to the ongoing Melbourne lockdown with the self-care hamper shown.

My guess is that many HwB competitors rarely if ever alter their websites, or Google/other search engine listings to reflect events of the month. In contrast, HwB appears to make this a priority.

Commonsense would suggest that this move by HwB is sensible and likely to encourage sales.