MCL 0.00% 0.5¢ mighty craft limited

Ann: Completion of Acquisition and Capital Raising, page-4

  1. 3,880 Posts.
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    putting all the brewers / distillers under the one location would AFAIK cause a loss of the "independant" label... which actually drives sales in the region of origin.

    IMO - not a great idea...

    I have already put my voice to concerns of shifting of MCL focus from craft accelerator to outright owner / operator. I have concerns that this will result in a loss of focus of the driver of the brand which becomes owned by MCL OR risk of loss of that key personnel as a result of going from owner to staff member. Wage and performance bonuses are already IMO well above sustainable for the size of the company - this would have been a key carrot for CEO to bolt AHD onto MCL - as it allowed cashflow positive to occur.

    MCL is able to drive efficiencies of scale with each brand via purchasing(raw materials & equipment for scale up - improved relationships with equipment installers for faster turn around), marketing, distribution & concept restaurants... plenty of which we can offer each brand without centralizing production. Inventory stock is already centrally managed AFAIK - coincided with national delivery deal.

    MCL - was at IPO attempting to be a Berkshire Hathaway for Australian craft beer & spirit... now I am not so sure.

    Maintaining BUY for now...
 
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