putting all the brewers / distillers under the one location would AFAIK cause a loss of the "independant" label... which actually drives sales in the region of origin.
IMO - not a great idea...
I have already put my voice to concerns of shifting of MCL focus from craft accelerator to outright owner / operator. I have concerns that this will result in a loss of focus of the driver of the brand which becomes owned by MCL OR risk of loss of that key personnel as a result of going from owner to staff member. Wage and performance bonuses are already IMO well above sustainable for the size of the company - this would have been a key carrot for CEO to bolt AHD onto MCL - as it allowed cashflow positive to occur.
MCL is able to drive efficiencies of scale with each brand via purchasing(raw materials & equipment for scale up - improved relationships with equipment installers for faster turn around), marketing, distribution & concept restaurants... plenty of which we can offer each brand without centralizing production. Inventory stock is already centrally managed AFAIK - coincided with national delivery deal.
MCL - was at IPO attempting to be a Berkshire Hathaway for Australian craft beer & spirit... now I am not so sure.
Maintaining BUY for now...
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putting all the brewers / distillers under the one location...
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Mkt cap ! $1.844M |
Open | High | Low | Value | Volume |
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Buyers (Bids)
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Price($) | Vol. | No. |
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10 | 2777915 | 0.004 |
5 | 1876000 | 0.003 |
4 | 5520000 | 0.002 |
2 | 1295000 | 0.001 |
Price($) | Vol. | No. |
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0.006 | 898425 | 1 |
0.007 | 170829 | 3 |
0.008 | 396752 | 1 |
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