I’d go as far as to suggest it may make good commercial sense to open up a select small number of Avenue stores in strategic locations across the country to capture and hold into the brand goodwill value that exists amongst its thousands of customers that will not buy on line, use the locations for exhibitions, brand building, intro to on line ordering etc.
Expense the fit out costs as advertising upfront.
Similar to what Eloquii is doing.
I’d go as far as to suggest it may make good commercial sense to...
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