But what are those things? They are assuming the customer has...

But what are those things? They are assuming the customer has product knowledge. It's either a classic insider mistake of assuming that the knowledge is obvious to the customer because it's obvious to the insider, or it's obfuscation. The biometric monitor is presumably the device, and presumably, the price includes ownership, not leasing. So what happened to the leasing model? When they say Arterial health tracking and insights, is that with subscription or without? And how do they get 2 cardiologist reports plus the device for $280 or 4 cardiologist reports plus the device for $360? As I said, my first cardiologist visit was $500, so how do they do all that for only $280 or $360? And they are saying it's a "one time fee", so it's not clear about the subscription model.