"It appears the revenue model and target market(s) have changed...

"It appears the revenue model and target market(s) have changed over the course."

Yes, drastically! The original model was:

1) Get a telehealth prescription for the device.
2) Buy the device at the pharmacy.
3) Use the first page of the device for free.
4) Buy a subscription for the second page of the device.

Now they are using three tiers with vague terminology and including cheapo cardiologist reports. I thought the benefit was that the device and app gave the info you needed. Now you need constant cardiologist reports? Shouldn't a cardiologist tell you if you need his or her constant reports? Why would you buy cardiologist reports up front unless a cardiologist told you that you need those reports?

"this is why ive been advocating for a briefing and q and a"

Yes. We absolutely need this. It should have been done before now instead of blindsiding us. Either the original pricing model didn't work (at 80% margin!) or they found a better one.

Also, they need much clearer marketing. Essential care sounds like being a patient in a cardiology ward, whereas "total vitality" sounds like an athlete's upkeep. But I think the reality is the opposite. Maybe it's reverse psychology.