RÉDUIT ANNOUNCES STRATEGIC CONTENT PARTNERSHIP WITH VICTORIA...

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RÉDUIT ANNOUNCES STRATEGIC CONTENT PARTNERSHIP WITH VICTORIA BECKHAM
Wellfully Limited (ASX: WFL) (Wellfully or the Company) is pleased to announce it has signed a content partnership for its RÉDUIT brand with one of the world’s most reputable fashion and celebrity labels, Victoria Beckham.

The collaboration will enable RÉDUIT to continue its brand awareness growth strategies and instill credibility by way of association with a globally renowned name.

The alliance sees RÉDUIT as the official hair tech partner for the Victoria Beckham Spring Summer 2021 Collection Presentation at London Fashion Week. The partnership allows content creation backstage of the show whereby RÉDUIT One Gold devices and the LED Hairpod™ collection will be used by celebrity hair stylist, Paul Hanlon, to prepare models before the runway.

Content creation from behind the scenes will be used to drive social media engagement globally, including a post from Victoria Beckham tagging @reduit_official, as well as enhancing the brand positioning and credibility through a robust public relations campaign to earn media in tier one publications.
The term of the agreement is to 18 October 2020. Additionally, any assets created in accordance with the Sponsorship Rights may be used up to and including 17 September 2021 provided they make clear reference to the SS21 collection. Terms and Conditions are standard for sponsorship agreements of this kind, a one-off payment from the Company to Victoria Beckham is deemed not material and there are no other material terms to be satisfied before the agreement proceeds.

Victoria Beckham’s social media reach is 28.6 million1 and the Victoria Beckham London Fashion Week Shows are the most digitally enabled of all designers at Fashion Week, further propelling the visibility of RÉDUIT by association globally.

Wellfully’s CEO, Paul Peros, highlights the partnership as a unique opportunity to bolster RÉDUIT’s credibility by association with a household name which is well renowned as high-end and luxurious.
"At this stage in RÉDUIT’s growth, the opportunity to partner with a globally renowned and highly respected brand will help cement RÉDUIT’s brand positioning and credibility in the luxury market. Content creation and branding in association with the Victoria Beckham Spring Summer 2021 Collection Presentation will allow RÉDUIT to be a part of the narrative around London Fashion Week, bringing a plethora of opportunities to earn credible media articles in tier one publications. Not only this, but the content we will create will be used for 12 months to ensure consistent storytelling can be executed throughout and help firmly cement RÉDUIT’s luxury messaging to end consumers."