Not sure why people are so down on this one. IMO we are still...

Not sure why people are so down on this one. IMO we are still being held by the recent cap raise, as the stock has tried several times to break-free without much luck. Perfect time IMO to come in or top up. Oppies look too exy for me (although I said the same thing about WBT - oops), but the next 12 months could see strong gains here.

If I look at the recent activity, I can't help but be upbeat here. Based on what I can tell from the Tmall stores and feedback:

1) Nuria - doesn't look as popular as it could be, but has some traction. This one is only a 2 year deal for Roolife, so perhaps not as important as the others. Would be good to see this get stronger customer feedback
2) Colab - seems to be getting better traction than Nuria, albeit it is a more recent launch. Feedback looks stronger so far. 3-year contract, and good revenue potential, so good to see this one performing
3) Kiwi - brand new store, reviews seem to be very positive. Still to gain traction, but hopefully it can.
4/5) BLIS / TBN to come... hopefully soon.

From the unit sales numbers released, the monthly traction is gaining... approx 650, 2080, 7075 units over the last 3 months (to Oct). Not sure how this translates to revenue, but it's a strong trend which hopefully continues, and allows Roolife to capitalize on (tell the story, sell it to investors and potential clients).

What I like here are a few things:

1) COVID-19 has put pressure on companies to develop additional channels to market. Many Western companies are not in China, but there's a strong appeal due to size. Given cost pressures, they may not be able to invest in China themselves, so a company like Roolife can tell a good story, and perhaps give them a relatively cheap "in" - i.e. heavily commission based with a monthly retainer that's attractive
2) US election result will positively impact Western relations with China, which should help bolster confidence in the Roolife model
3) We are funded at 3c, so upside growth of SP is there
4) Quarterly cash churn is less than AUD 1 million, which means if we can gather revenue momentum, the path to profitability (on the assumption that a tmall store is replicable and we can gain strong cost synergies) is not as remote as other small-cap companies
5) Roolife has the right connection pieces with Alibaba and government agencies (think NZ, AU), which will hopefully help it get 'free media' attention, or at least not be a name that fades into the background
6) Online shopping patterns are so much stronger through COVID-19 - perfect storm for Roolife, especially while the iron is hot.

Just my thoughts. I'll go heavy and hopefully ride this one when the weight of news pushes strong enough.