That is a fair statement, but the trick is to keep the price of the printers at the higher level. I wouldn't be surprised to see a sale that goes direct to a customer, but has additive now tie ins, where they may be offered some "free" engineering services and an initial 3 months of powders thrown in. So we may not get the full sale price as a benefit to the bottom line, but it kick starts the roll out
That is how I would play the "discount".
Ann: Corporate Update - October 2019, page-11
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