Or is the logic behind positive sentiment that they help open up the mass market category leading to either of :
1) another major keen to adopt our tech, or
2) we are fda cleared and they are not so doctor reimbursement drives our revenue as we slipstream Fitbit PR?
whilst we are ‘gold standard’ there are other devices which measure arterial stiffness Fitbit could partner with to get algorithms
Ann: Corporate Update, page-43
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