You have to look at incentives here, key management are heavily...

You have to look at incentives here, key management are heavily incentivised for this to be a success.

Niall and Craigs holds are worth ~$1.5mil at 5.7c, eg/ at 57c that's $15mil, and imagine the dividends if they can make the business profitable, it would dwarf their salaries.

The incentives along the way have suggested a slow burn, ie/ no share price based ones I am aware of, get the product up and running and it will speak for itself. Then, C2 Ventures which is Craig and Niall pitching in millions. I feel they run this flamboyantly / arrogantly, but I think they'll achieve something amazing. Get a nice speculative position while it's cheap, IMO.