i like the business model. No inventory + same retail margins of...

i like the business model. No inventory + same retail margins of 70% means no dead and wasted stock.
they have a fair internet following - instagram with 7000+ followers. and looking through it, i dont think any of those are bought. they are actually genuine followers.
- i dont like the name plukka though lol sounds like a bird.
- As a consumer (not an trader/ investor) , i know its supposed to be fine jewellery but boy, this stuff is pretty damn expensive. If they are trying to market it to the young crowd (via instagram) - they truly are trying to hit the target of the upper east side. something i could never afford