Morning all, A quick thought. GSK have the rights to the...

Morning all,
A quick thought. GSK have the rights to the toothbrush and if it goes well then fantastic. Company will make lots of money and everyone is happy (me included). But it GSK fold on this then it is still clear that the adding of the magnetic array improves the toothbrush effectiveness (we know that fluoride from toothpaste does not really enter teeth ATM and is more of an antiseptic), toothbrushes are cheap as chips to make and can be made by the bucket-load under contract. The ability for a new player to enter the competition with effectively a new product marketed as much better than all the standard brands is a very attractive opportunity and business proposition. It will be quicker to use the GSK pipeline but in the medium term the outcome will be the same and royalty rates not as dictated by a big multinational. Basically there are lots of people and companies that would love to have such a business.

GSK are not going to let this one go. They would lose in the long term.

cheers all