This news isn't that helpful it's all branding it doesn't have...

This news isn't that helpful it's all branding it doesn't have anything to do with turning a profit or anything like that. I can throw in words like "exposure to market" and I could design better logos and names with a webtool but it doesn't make a coal sale or a coal project more legitimate. Could all of these things have been done the second the Kingaroy project was put on hold? The answer is 'yes'.