Majority of growth is coming from brands who are ditching a...

Majority of growth is coming from brands who are ditching a chemical product or a zinc/titanium hybrid, so a re-formulation to singular zinc is what is taking place. The aim of the game is not really about trying to get market share from existing zinc oxide sunscreens, but the chemical market which represents 90%+ of the US retail market.

There is a clear distinction between suncare and cosmetics with SPF. More and more opportunities exist as people start to shift focus to daily wear SPF being the single best anti-aging and beauty tip you can apply to oneself. We're moving on from people wearing sunscreen only at the beach, to it being an everyday thing. There's so many layers to growth. (e.g. shift to Natural / Feel Good products - which is one Banana Boat are highlighting in their recent investor presentation and why they are rolling out numerous mineral/zinc products into USA this upcoming season.)

There's billions of dollars up for grabs.