From FY19 -> Digital sales up 93% on the prior year tracking to c15% of sales
I get all their emails from Hype DC and have bought online previously from them. Prices are competitive.
JD Sport is biggest local competitor, then prob eastbay for anything specifc/special and finally ebay. You also have the direct stores like Nike. Online is very competitive. I don't have any loyalty to any of the online brands, so just look for what I want and buy best price.
How many people are actually buying shoes right now, including online, with deliveries delayed.
A lot of the demographic is hospitality/students/casuals ... without work, but a check coming soon.
But that's why its cheap compared to a month ago.
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