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4 Realities Retailers Face in 2017: Digital Transformation, AI and More
By Antonia Renner | Jan 5, 2017
AI and Machine Learning Will Revolutionize CX
“The biggest theme for 2017 will be leveraging the newest artificial intelligence and machine learning engines to help connect shoppers with the products they’re looking for. This evolution means that all of those engines will only run at their best with great product data." — Brian Parks, Vice President of Sales,Edgecase, a provider of product data enrichment technology
“In 2017, customer experience will evolve into Contextual Experience 2.01. The introduction of new technologies, like machine learning, virtual reality, chatbots and speech recognition, will drive this evolution.
"Organizations must embrace these trends and understand what they mean for them and their customers. I recommend appointing dedicated leaders responsible for customer experience and empowered to start prototyping with these new technologies.
