Ann: Creation of New Brand and Release of New Products, page-5

Release of Abbeyard Branded Children’s Milk Products JAT has developed the Abbeyard brand which will be used exclusively for the distribution of JAT’s products by China’s largest B2B e-commerce platform for mother and baby care products, Hipac. JAT has lodged an application with IP Australia to register the Abbeyard trademark.

The first product under the Abbeyard brand is an A2 protein children's milk powder packaged in 600g cans and produced by ANMA. Hipac has ordered the first shipment of this product, amounting to $216,000, for delivery anticipated in the middle of June 2020.

Hipac has advised JAT that it plans to order $4.8 million of this product over the next 12 months. JAT is working with Hipac to develop further products under the Abbeyard brand.

World’s First Camel Milk Product

JAT has manufactured and sold its first orders of two new products which are different types of camel milk powder with lactoferrin. JAT believes these products are the world's first camel milk powder fortified with lactoferrin.

The first batch of these products has been shipped to Australian stores and to China, generating revenue of approximately $92,000. An order amounting to $77,000 is due to be shipped to China next week. Further orders amounting to $292,000 have been received and will be shipped in June and July 2020. JAT estimates orders over the next 12 months will be more than $2 million based on customer feedback to date.

Own brand Abbeyard in house production should see higher margin and more profits for JAT

What will be the names for these products ?
Abbeyard  A2 Children milk
Abbeyard  Camel milk

Camel milk: No doubt it will be very healthy, hopefully it also taste good