I see your point. But let's forget the cheese that I happened to...

I see your point. But let's forget the cheese that I happened to use as an example. Let's say that a "package" or a unit stays the same price and if it doesn't go up, then as you correctly say - inflation is zero. But what about inflation shrinkage? You know, like when you pay $7 for an item that was only last month 250grams and next year, it's still $7 but the package has shrunk to 200 grams. That in itself represents a 20% increase even though the "price" hasn't increased. Correct? If you dare look around, you'll see it everywhere. If you like, I'll make a list of all the rip offs which essentially means that you pay more and get less - regardless of the inflation number. Remember, there's statistics, statistics and then there's damn lies.

But anyway, probably flogging a dead horse here and I'm glad that I'm not going insane regarding credit corp's result. It was crap and is now being treated accordingly. For it to push up to $24 based on the forecast of a "strong second half result" - which in actual fact just makes it inline with FY23 guidance ie: no growth, was a bridge too far. I look forward to further weakness. I've been buying under $20. But will now look to the 18's again.

The market gets bored very quickly.

Goodluck!