Any retailer will discount to push sales at EOFY or when targets are not being met - AFR and SMH do that with special subscription offers , Harvey Norman Coles Woolworths etc etc etc all do it for various reasons. Depends what heavily discounted means 5% 10% 15% ?
Basically implication to me is a reduced dividend and bonuses for management - and if thats what has to happen for the coy to get through the short term liquidity issue so be it - as more crops mature the sp and dividend will recover.
All IMO and DYOR of course
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