Ann: Creso launches three new CBD tea products, page-7

I don't fail to understand the situation. I do understand it, which is why I'm not investing in this company. It's a peculiar argument you're trying to make.

You think people buying share in CPH are doing it because they perceive the risk:reward ratio to be favourable? Well, golly gosh! Slap me silly and call me Penelope! Thank you, Captain Obvious! <3 Is this the same with other companies or do people generally buy shares in companies for other reasons? Do you have other pearls of wisdom to share?

Stage III trials can be started and they can get wonderful results. That's not exactly relevant. That's a bit like saying that since it is conclusively proven that oil can be refined into car fuel and sold, oil company x is a good investment. Even in profitable industries/sectors, there are profitable and loss-making companies. You need to look beyond an industry proof of concept to determine if a particular company is a good investment!