From the ASG website 'The Afternoon Sport Group is a content...

From the ASG website

'The Afternoon Sport Group is a content business focused on using audio to better engage with sports fans. We are driving the connection between audio, content and commercialisation to create a future where content creators, brands and partners thrive.'

One would imagine there are many, many synergies between both businesses and a good reason that Shane has joined the board of 1TT.

It's also important to note the KPI's that 1TT have given Shane for his tenure. I think this eliminates any potential conflicts of conflict of interest between the two.