Ann: CryptoKitties beta launch in Greater China, page-3

Animoca Brands Corporation Limited
ACN 122 921 813
Level 1, 61 Spring Street, Melbourne VIC 3000
http://www.animocabrands.com/
ASX Release 8 March 2018 2017
CryptoKitties beta launch in China, Tuzki creator Momo Wang
named brand ambassador and contributor
Highlights
● Animoca Brands launches Axiom Zen’s CryptoKitties in Greater China with new iOS
app in beta release for 5,000 players
● Momo Wang, creator of Tuzki, one of China’s most recognisable emoticon characters,
joins CryptoKitties as brand ambassador and first contributor to the Artist Series
● Momo Wang to collaborate with Axiom Zen and Animoca Brands to design limited
edition cats for CryptoKitties
● Animoca Brands receives a share of revenue generated by the game in Greater China,
and is entitled to worldwide royalties from Momo Wang’s designs and associated
transactions
● Significant uptake expected from first CryptoKitties Artist Series
Animoca Brands (ASX:AB1, “the Company”) is pleased to announce the exclusive beta
release of CryptoKitties (“the Game”) in China, Hong Kong, and Taiwan, and the
appointment of internationally recognised illustrator Momo Wang as brand ambassador for
CryptoKitties, the first and most successful consumer product built on blockchain technology.
Today’s launch of the CryptoKitties iOS app is initially limited to 5,000 new players. To
participate in the exclusive launch, new players simply need to join the CryptoKitties official
WeChat account and register their email address on a special entry page.
In addition to acting as brand ambassador for CryptoKitties, Momo Wang, the creator of the
highly popular Tuzki character, will design four rare special edition digital cats, which will be
available globally as the first crypto-collectibles in the game’s Artist Series.
In January 2018, Animoca Brands partnered with Axiom Zen, the developer of CryptoKitties,
to publish the Game on mobile in Greater China, with the Company receiving a share of
revenue generated in the region (see ASX release dated 25 January 2018).