Thats the thing.We wont know the true effect of the advertising spend until the next period. If it encourages more customers it could make next periods result better than what they are because advertising expenses will be much lower.
We have to wonder what Dean will now do with his shares which have come out of escrow. If he sells now that will surely send a very bad signal to the market unless he can find a good investor/ firm to pick them up for a premium off market.
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