Very early days like 2014 or earlier as a language resource business - it expanded into search relevance pre listing. Then made all these acquisitions to expand services to Big tech. Which was the right move at the time as majority didn't know what relevance and A.I data was. Then media started reporting on it from late 2017 and every tom dick and harry was buying up.
Ann: Customer update and FY23 preliminary results, page-367
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