Some good posts above.
There is a lot of cash in the bank for operational
improvement at these cashburn levels- we are talking about over 2 years before there is a need to think about further financing.
I agree that growth has stalled a bit, but you have to normalize when comparing to prior periods for sales and marketing spend.
Going back there was a large increase in S&M in Q1-Q216 which were the last periods which saw increase in cash receipts >10% QoQ prior to this quarter. In fact S&M has reduced QoQ 63%,32%,15% whilst cash receipts have increased 6,4,15%. G&A has reduced, albeit by lesser amounts whilst COGS and staff costs have been stable.
--> this is hard won organic growth that we are seeing over the last 3 quarters, and even if there is a setback next quarter, the overall trend is very positive.
--> there is a substantially reducing customer acquisition cost over time.
On the flipside, there is no more 'trimming' that can really take place and cashflow positivity will depend on genuine growth. There are potentially a couple of years to do this.
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