Haven't Ford and GM being at each others throats in the business for years now? I would just read it as contextual marketing, I don't think it's a major deal, to be honest, I actually prefer that than the same lame brained bullshit that most places come out with these days. A bunch of smiling faces around a picnic blanket lifting a drink to their lips whilst smiling like they've all been passing around the same nang balloon.
They're a startup, if they're not being edgy with their advertising, they're not gonna get noticed.
Ann: CXZ Approved Vendor for Ford & Lincoln CTP, page-26
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