DDR 1.83% $9.12 dicker data limited

Ann: DDR Appointed as VMware Distributor, page-10

ANNOUNCEMENT SPONSORED BY PLUS500
ANNOUNCEMENT SPONSORED BY PLUS500
CFD TRADING PLATFORM
CFD Service. Your Capital is at risk
CFD TRADING PLATFORM CFD Service. Your Capital is at risk
ANNOUNCEMENT SPONSORED BY PLUS500
CFD TRADING PLATFORM CFD Service. Your Capital is at risk
  1. 3,617 Posts.
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    It goes like this:
    - VMWare appoint distributor
    - DDR carry VMWare inventory (if hardware), or software at cost from VMWare
    - DDR sell/distribute hardware and software to clients (cost + margin)

    That margin is what matters. It must pay for distribution (physical delivery if hardware), then the rest is profit.

    DDR usually have PBT at 4% of revenues, meaning that margin covers costs and adds to PBT.

    Margin = revenue minus cost of inventory to generate revenue.
    Think of it as commission if you like, but that's not how the P&L displays it.
 
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