It goes like this:
- VMWare appoint distributor
- DDR carry VMWare inventory (if hardware), or software at cost from VMWare
- DDR sell/distribute hardware and software to clients (cost + margin)
That margin is what matters. It must pay for distribution (physical delivery if hardware), then the rest is profit.
DDR usually have PBT at 4% of revenues, meaning that margin covers costs and adds to PBT.
Margin = revenue minus cost of inventory to generate revenue.
Think of it as commission if you like, but that's not how the P&L displays it.
It goes like this:- VMWare appoint distributor- DDR carry VMWare...
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Last
$7.85 |
Change
-0.060(0.76%) |
Mkt cap ! $1.418B | |||
| Open | High | Low | Value | Volume |
| $7.94 | $8.03 | $7.83 | $3.702M | 467.8K |
Buyers (Bids)
| No. | Vol. | Price($) |
|---|---|---|
| 1 | 40 | $7.83 |
Sellers (Offers)
| Price($) | Vol. | No. |
|---|---|---|
| $7.90 | 1210 | 1 |
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| Last trade - 16.10pm 19/06/2025 (20 minute delay) ? |
| DDR (ASX) Chart |