Now I don't want to get shot down because I am so sure that YOW...

Now I don't want to get shot down because I am so sure that YOW will be a long term success and the trends thus far have been positive.
I am very happy with the results that have been collected by The Nielsen Company and the indicators are strong for further growth and success in the US Market
What I am concerned about is that the quarterly’s only delivered sales of an estimated 3.1m units (applying a simple $2/unit sale price).
That is well below my target of 4.93m, which I thought was conservative.
I just wonder now that the market has had time to assess the numbers that it too releases that the unit sales isn’t as strong as we had hoped for.
I mean Sept Q saw receipts of $4.8m and only had full roll out to Walmart in the last months of that quarter and we now have sales of $6.2m including full roll out to Walmart, Halloween and Christmas. All seems a bit low.
Still a buy and long term I am very bullish, just not where I thought the numbers would be.