I only have a small amount invested and I fully understand the failures of the past and I agree that expecting big changes from the CEO would be silly. In my opinion the CEO's record, is already is baked into the SP. Sometimes gambles pay off and other times they do not. I am happy to wait and see how this year goes. If it goes belly up it will make very little difference to me.
Mass production at the Company’s second manufacturer only started in September 2021, so that has probably not shown up in the results so far. Mass production commenced on LIFX Colour – an updated version of the Company’s biggest selling individual product. The cost structure of this updated LIFX Colour is such that the Company anticipates being able to reduce the MSRP (retail price) of the product, while increasing margins to the business.
Supply does not seem to be a big issue, the large inventory is a big concern but hopefully they can offload it.
BUD Price at posting:
0.9¢ Sentiment: None Disclosure: Held
