I disagree. These are presumably day traders. They don't care or...

I disagree. These are presumably day traders. They don't care or believe in the Smart Home ecosystem.

Try and find a newly built home in the US, which does not have multiple smart home devices installed as standard. You simply can't.

Smart lighting is almost standard in new builds nowadays.

The trades are where BUD needs to keep targeting. Consumers are a hard, slow slog.