Sorry, which quarter is the best now? Oh that's right, it's...

Sorry, which quarter is the best now? Oh that's right, it's always the "next" one.

Selling down inventory because sales are crap and they made too much.

What happens to EBIT when manufacturing has to increase and revenue decreases?

What happens to the Directors shareholders refused to issue shares? Do they walk or get paid in cash?

Retail economy has been booming in the sector LIFX operates in.

Products are too expensive, which is why sales are crap. If they sold products at zero margin, they still couldn't compete on cost.

Yet again, the team of DM and RB have promised the world and delivered a turd.