Ann: December 2021 Quarterly Update and Appendix 4C, page-24

I've always found it unreasonable for a person (A) to expect other people (B) to spend money so that person (A) can feel better or more confident.
Spending money, for every person on the planet is a personal thing and relates to investment philosophy and personal circumstances.
Traders and investors buy and sell shares, Directors, and Management advance and run companies.
It can be an indicator when you see a director buy shares or sells, but to expect any individual to spend personal money so as to make someone else happy is sort of arrogant, but definitely unreasonable.
Who even knows what is going on in someone else's life or what their finances are like.