They would tell shareholders if sales were good or in line with...

They would tell shareholders if sales were good or in line with the proposed trajection for profitability, like the earlier statement of selling $1M worth on the first release at Best Buy (which seems to have petered out). HP was a white horse once whereas Realtek have supported Nuheara only by investing in shares, one such tranche setting up potential ownership of the company through debt. The latter would be a deterrent for any new white horse unless that debt/priority credit rating can be cleared.