I think, looking longer term, that the control and margins when going it alone can bring the exponential revenue we are all hoping for.
Everyone wants more details of why the Sonic deal fell through. I personally think this has been adequately explained in terms of merely receiving a small payment for each test and being tied into a large organization that will pull all the strings vs having control over the whole process.
Reading the announcements, they may still partner for some of the other products in the future.
i keep coming back to unique products, with little competition and in huge markets.
We have a short term timeline for commercialisation of 3 products and like Package, I think the possible rewards outweigh the downside risk. The IP alone mitigates much of the risk even if they struggle with commercialisation alone.
Milesy
PIQ Price at posting:
67.5¢ Sentiment: None Disclosure: Held
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