Ann: December Quarter Trading Update, page-18

Actually the whole "digital influencer" model is already being used by a number of companies, so its not exactly new.

Check out Migme's artist/fan app which is central to the Migme (ASX: MIG) business model, Netccentric (ASX: NCL) uses it via their subsidiary Nuffnang, and Tribe is another one who bases their business model on "digital influencers" (and who is looking to list on the ASX).

So the model isn't a new idea, but the combination of the proven Q&A app with "digital influencers" could be a potent combination.

As a long suffering shareholder I'm hoping it goes well, anyway.