Companies producing plant based meat are building their presence and product range in China. On the one hand, it increases awareness of consumers to the concept. On the other, JAT-Oppenheimer had better get their skates on to firm up manufacture, orders, and distribution before the competition gains too much of a foothold in the market.
https://www.reuters.com/article/us-health-coronavirus-china-plant-based/chinese-firms-bet-on-plant-based-meat-as-coronavirus-fuels-healthy-eating-trend-idINKBN2660EA
Ann: Development of Plant-Based Meats Business, page-153
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