There are a couple of interesting things about the Reduit...

There are a couple of interesting things about the Reduit website.

There is no mention of when a prototype will be available for testing by Founders. But given that the appointment of Founders is itself part of the marketing campaign it seems likely that Founders will be given a prototype early in the New Year, about which they can then blog.

OBJ has been producing products of this type to P&G for four or five years now, so one would expect that anything given to the Founders would be pretty Swish (pun intended), so a release to the market might happen soon after the Founders started to blog about it. If that did not happen the hype would be wasted.

As to where the product will be released, if one looks at the Reduit site there is not a single Asian face, It is true that Founders can be from China but given that the other 17 countries from which they can come are either European or North American, it suggests that the original launch will be in Europe.

Time will tell.