"That could be anything from helping us finalise a design or testing new products, to deciding which project to launch first".
Pretty obvious from how Paul handled the Foreo UFO in the past and this quote from the reduit website that they won't simply release a product to market without first asking the targeted consumers what they want and need from the product (doing otherwise would be like rolling the dice). This will of course require adjustments that will shape the final product. One thing to take away from OBJ is that if you think good news is around the corner just add 6months to get a more accurate estimation. Too many over enthusiastic posts IMO, but hey I hope i'm wrong.
(20min delay)