Ann: DigitalX Launches AirPocket Marketing Campaign-DCC.AX, page-23

I suppose once people have the app on their phone it is essentially free to do in app advertising to them. ie an alert or feature on opening page, saying something like "you can now send cash back home to your loved ones in an instant.."

Getting the app, even the basic version on people phones is essential to our future success.

Looks like Burton wants out regardless, only he could have had such a sustained supply. We need another similiar whale to come in and mop up or it just gets soaked up for another month or so, or until app download results become apparent and help volume.....