marketing spend can be in many different forms
recently we have seen more advertising on the mainstream media eg AFR, The Australian and The W.Austrlian
I guess more $$ will be allocated to offset the various discounts offered to their clients
If I were a member of the management, I would strongly suggest keeping at least 6 mils to beef up the funds
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$8.8m is not a lot, can't even buy a luxury house in Sydney, but if invested correctly, profits and the multiplier effects can be significant.
the only thing that surprised me is that they could secure this deal.
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